Our Mission
We meet the expectations of our customers by operating in a safe, efficient, and profitable manner that supports our commitment to a sustainable business.
To ensure safety
To ensure safety
- Safety is paramount to our operations. At all times, we keep safe our employees, contractors, suppliers, stakeholders, and all who access our lands.
- We are critical of our practices – we actively and proactively maintain, analyze, and correct.
- We are dedicated to training, continuous learning, and professional development in every aspect of our work.
To take care of the land
To take care of the land
- We grow and enhance the value of the timberland estate through the practice of intentional forest stewardship.
- We do more than just harvest – we farm. We cultivate and grow our trees, respect the ecosystem, and enrich our soils.
- Our lands and environment are honoured as our home, and we give more than what we take.
To deliver quality
To deliver quality
- We are committed to delivering product and customer experience of the highest caliber.
- Our standards for process, performance, and production are high, and we strive to deliver on time and over target.
- More than just about the physical product, we foster quality in our relationships and interactions with others.
To be responsible citizens
To be responsible citizens
- Our actions are informed by an unwavering dedication to conscientious corporate citizenship.
- The stability and sustainability of our business is good for our people and community.
- We are down-to-earth, connected to our community, and value all of our people and relationships.
To be productive
To be productive
- We are strongly connected to our operations, and aim for lean processes that maximize output.
- Our productions are sustainable and use of resources efficient, with raw materials are utilized to their fullest extent.
- We emphasize knowledge and education, and train support our staff so that they can be successful in their work.
Our Core Values
1
We are consistent and follow through on our word.
2
We seek opportunities to learn and improve.
3
We educate and share what we know.
4
We act with kindness and fairness.
5
We make decisions with community and stakeholders in mind.
Discover how we approach Environmental Stewardship